I never planned to be a digital marketer. I planned to be a doctor. When that door closed, I found myself studying Computer Science at Midlands State University — a degree I did not choose, in a field I knew nothing about. So I prayed for passion. The passion came. By my second year I was the most booked developer on campus, coding seven projects per semester while most students struggled to finish one.
After university I joined Data Age Solutions — a two-man software company where my boss TJ and I built USSD platforms for Econet, websites for Truworths Zimbabwe, SMS systems for SeedCo and a promotions platform for Unilever. We took turns sleeping at the office. I took Tuesdays and Fridays. We were two people presenting like a company ten times our size. The work was excellent. The compensation was not always equal to it.
In 2019, after years of on-and-off development work, a near-death migraine that kept me in pain for twenty-one days, and a period of genuine homelessness that I have documented in my writing series — I made a decision. I had been a talented developer with nothing financially to show for it. Digital marketing gave me results I could prove and income I could actually receive. I completed my Google Digital Marketing certification in under two weeks and never looked back.
"I have watched people nearly give up on their businesses because they couldn't be seen. That gap — between giving up and breaking through — is where I live."
Since then I have built the digital presences of over thirty businesses across Zimbabwe, South Africa and the United Kingdom. Spring suspension companies. Trailer manufacturers. Pallet manufacturers. Software companies. Hotels. Insurance brokers. Logistics companies. Property firms. In every industry I entered, I built the most visible companies in that space from scratch — often outranking competitors who had been operating for years.
In 2025, as the one-man digital marketing team for Data Age Solutions, I contributed to the company winning five industry awards in a single year — including Gold at the Megafest Business Awards for Best Digital Marketing and Advertising Agency. I stood on that podium and received the award myself. It was the most visible moment of a career that had largely been invisible by design.
I am also the author of Zimbabwe is Not a Place to Follow Your Dreams — a fifteen-part LinkedIn series documenting fifteen years of building businesses in Zimbabwe. It has been read across Zimbabwe, South Africa and the United Kingdom and is currently being compiled into a book.
